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The 22-year-old facilities management and workplace solutions company has announced a rebrand, including a new identity, purpose statement, and values.
The rebrand arrives at a key strategic moment for the 800+-person global business: Following a management buy-out from construction services company Mace Group in late 2023, the independent FM business has set out a strong strategic commitment to affirm and build on its presence in the Americas, Europe, the Middle East and APAC.
The Macro name has been held by the business since 2002, but in recent years, the company has been known as Mace Operate. Following the MBO, the business returned to the Macro name, under which it continues to deliver its distinctive FM and workplace solutions to financial services, retail, pharmaceutical, technology and manufacturing clients in 46 countries.
According to Macro, the new brand emphasises the need for ever-smarter, more efficient, and tech-enabled FM solutions. The new logo features a wave-shaped M, which it says represents the unwavering client focus required to deliver such solutions “on their wavelength”.
The new purpose, summarised as “Everyday Excellence. Outstanding Experiences. Everlasting Impact,” reflects the company’s commitment to balance workplace compliance with service quality, workplace experience and long-term value to its clients, colleagues and communities.
The rebrand includes a new website. Designed to provide an intuitive and inviting experience for clients, suppliers and job-seekers alike, the website provides deeper information about Macro’s services, approach and people.
Ross Abbate, CEO of Macro said: “Our agile approach to FM has never been more relevant than it is now. Our rebrand reflects this strength of offering. It aims to secure our position as a leading provider of FM services worldwide, and sets out our ambition to enable, support and move with our clients as they navigate today’s changing markets, workforces and technologies.”
He continued: “We are confident that this rebrand will help us to better share and communicate the strength of our value proposition to our clients and partners around the world. We are eager to usher in the next chapter for Macro.”
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