APT Skidata appoints strategic business development manager

APT Skidata, the UK’s leading parking solutions business, has appointed Ben Sullivan as a new Strategic Business Development Manager to support the business’s drive to promote flexible, affordable and intelligent parking solutions.

Ben has spent the past decade in the parking industry working in car park operations, most recently as Head of Business Development at NCP, the UK’s largest private parking operator. He started his parking career with Secure Parking which was acquired by NCP in 2019.

Adam Stout, APT Skidata’s Head of Sales, says that Ben’s first-hand experience adds a new dimension to the business development team: “We are very pleased to have Ben on board. He joins us with fantastic experience in the parking industry, having previously led business development teams and delivered new sites under leasehold and management agreements. His first-hand experience of working for operators, and his appreciation for what car park owners want and need, is a powerful combination.”

Ben agrees that it is an exciting time to be joining the business: “APT Skidata has an enviable reputation for having the best parking technology, but it also has a real vision for the future and this vision is being shaped by an experienced team who are in tune with what the market needs.

“The thought process that they are applying to the evolution of future parking solutions and services by harnessing digital technology is compelling. It reflects the direction in which the world is moving – one which requires flexibility and combines innovative hardware and software with the right kind of financial and service models to support customers.”

Ben’s appointment comes following a number of key launches for APT Skidata including its parking app – PATH, and its ecommerce platform – reserve – which allows car park operators to offer and manage reservations in one single ecosystem.

“The initial response to APT Skidata’s extensive suite of new digital solutions is encouraging,” says Ben. “With more in the pipeline I am excited to be part of a what will inevitably be a fundamental shift in the parking industry which will make the best parking technology – more commonly specified for high end, complex sites – so much more accessible to the wider parking market.”

For more information visit www.swarco.com/companies/apt-skidata-ltd

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