FMJ Facilities Management magazine providing industry-specific intelligence to FM and property professionals
A key feature for our facilities managers is the option for guests to report an issue directly through the app. The message is transmitted to the helpdesk so that our engineers can resolve the issue in a timely manner and then communicate that status back to the guest through the app. There is also an information feature where guests can call our reception or security control room directly, which will improve the coordination and communication between us as a management company and our guests.
Exclusive deals are always popular with guests and the app is not short of great discount features. Our guests can use ‘coupons’ created by the onsite retailers offering price discounts and special promotions in their stores.
As part of our local community support, we have created the ONECARD, which gives guests the opportunity to retrieve exclusive discounts from top retail partners within the local area. The digital card is featured on the app along with a list of all ONECARD offers.
Explains Matthew Myerson, Marketing Manager Chiswick Park Enjoy-Work. “We see the new Enjoy-Work app as an innovative communication platform, which will guide our guests throughout their journey on our campus and enhance their sense of belonging to our community. It will increase awareness of our brand by creating regular interaction with our guests while educating them about what Chiswick Park Enjoy-Work has to offer. The new app will support our multi-channel marketing strategy and will help us identify, in real-time, the needs of our target audience.”
DIGITAL EXPERIENCE
We have also integrated a shop feature whereby guests can purchase everyday office essentials that they can then collect from their reception, further supporting their working lives.
We believe that employees are seeking out digital solutions in the workplace so that they have more engagement and ultimately control over their working environments. The app platform offers us real-time analytics which will help inform how we should evolve our offering to best suit the needs of our guests.
We are constantly looking for ways to improve the lives of our guests and we will look to integrate the app platform into different areas of the campus to achieve this. From car parking to building access, our plan is to integrate our hardware with the app platform to create a seamless guest experience.
The Enjoy-Work app will enhance our marketing strategy by creating a direct marketing channel. Through push notifications, our guests will get direct interaction with our campus and services, and will receive timely reminders about the full extent of our facilities.
Our community spirit is a big part of the Enjoy-Work culture. The new app will enhance this spirit by providing a virtual community that encourages interaction as part of the new way of working. It will become the ‘go-to’ platform for both our virtual and physical work communities.
Overall, the platform will help Chiswick Park Enjoy-Work to continue to lead the way in guest experience at the campus by providing a constantly evolving world-class digital experience.
