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CIWM (the Chartered Institution of Wastes Management) premiered a preview of a new series, titled ‘Leading the Way to a World Beyond Waste’, at the RWM Exhibition yesterday (13th September), ahead of its official launch on 19th September.
The CIWM has partnered with strategic content creator CWP (Content With Purpose) to produce the multi-platform digital campaign that shines a spotlight on the pivotal role of the waste and resources management sector in advancing circularity and protecting the world’s environment and resources for future generations.
Leading the Way to a World Beyond Waste, explores progress in innovation, technology, skills, policy and collaboration towards a zero-waste society, while raising awareness of the urgency needed for this transition.
The suite of future-focused content, including interviews, podcasts, short films and a documentary, highlights inspiring organisations and individuals who are seizing the moment to advance sustainable consumption, cut emissions, minimise waste, transform reuse and recycling, and support the rebalance of resources.
The series features industry experts including Dan Cooke, President of CIWM; Dr Adam Read, Past President of CIWM; Iain Gulland, CEO of Zero Waste Scotland; Dr Andy Rees OBE, Head of Waste Strategy, Welsh Government; Sam Horne, Chair of NAWDO; and Cathy Cook, Chair of LARAC, among others. Mark Shayler, author, environmental expert & innovation lead, leads discussions in a six-part podcast series that takes a deep dive into key topics affecting the industry.
Sarah Poulter, CEO of CIWM, said: “Our members have been instrumental in advancing the way the UK manages its resources and continue to strive towards our goal of creating lasting change. We’re hugely excited to launch this digital series that celebrates those ‘Leading the Way to a World Beyond Waste’ and we hope it serves as a catalyst for further progress and the continued evolution of our sector.”
Max Smith, Founder & Managing Director, CWP said: “This is a sector on the cusp of change as it aspires to a world beyond waste. The transformation will take immense effort but there’s a wealth of determination and cutting-edge innovation across the industry. It’s been an incredible journey for us to meet those who are leading the way and we are excited to share their knowledge and inspire others.”
Leading the Way to a World Beyond Waste will be available from 19th September.
