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UK office and commercial cleaning company, Cleanology, has rebranded in a bold and exciting live launch marked by the projection of its vibrant new logo against iconic London landmarks.
The unveiling – the last stage of a nine-month project conducted in consultation with customers, suppliers, staff and stakeholders – comes at a pivotal moment for the company as it enters its 25th year of trading with a record-breaking £2 million of new contracts being mobilised this month.
Previously known for its iconic green and blue flag branding, the rebrand launch, which was livestreamed on global social media platforms LinkedIn and Instagram – saw Cleanology introduce its new logo of a heart icon. The new logo and short reel were projected on to world-famous London landmarks including the Royal Festival Hall and Tower Bridge.
Dominic Ponniah, CEO and Co-Founder of Cleanology, hosted the livestream launch from the Royal Festival Hall close to the River Thames and then repeated the stunt later that evening at other locations around the capital.
Ponniah said: “Our new logo visually represents the care and attention we bring to every aspect of our business. We are a people business at heart and this logo is a better representation of us as a business in this modern age.
“When it’s done right, cleaning is about more than perfect outcomes. It’s about the love and care that get us there, such as the way we champion progress in the industry through science and innovation and the way we look after our environment by adopting sustainable practices and technology that put the planet first.”
Echoing the messaging behind the rebrand, Ponniah added: “This is not just about cleaning done well – it’s cleaning done right: for our people, for the planet, for your future.”
Headquartered in Vauxhall, south west London, and with regional offices in Manchester, Birmingham, Bristol and Scotland, Cleanology runs campaigns throughout the year to raise funds and awareness for hygiene poverty, and staff participate in fund-raising opportunities such as marathons.
Recently Cleanology was awarded the highly coveted Gold Partnership Status by the people-powered charity and social movement, The Hygiene Bank, in recognition of its ongoing efforts to champion the movement to tackle hygiene poverty in the UK. Over the last four years Cleanology has raised over £117,000 for the charity, helping to fund vital initiatives.
