FMJ Facilities Management magazine providing industry-specific intelligence to FM and property professionals
The fit-out experts at Dawnvale outline the key elements of elevating stadium hospitality areas that create a seamless fit-out that aligns with both operational needs and guest expectations
Stadium hospitality areas have evolved beyond simple functional spaces into dynamic environments where the customer experience is as valuable as the game itself. Modern stadium fit-outs now cater to the diverse needs of spectators, offering a range of dining, entertainment and relaxation areas to enhance the overall matchday experience.
A successful renovation requires careful consideration of operational efficiency, guest comfort and aesthetic appeal. A well-executed operational design is central to the success of any stadium hospitality fit-out. From the kitchen to the bar, these areas should be designed to operate at peak efficiency while maintaining an inviting atmosphere for guests.
KITCHEN SUPPORT
The kitchen is the heart of any hospitality space, and in a stadium environment, it must meet the demands of high-volume service. To keep operations flowing smoothly, placing kitchens in strategic locations will allow staff to work quickly and minimise disruptions to guest areas. Well-designed kitchen spaces that provide easy access to dining and bar areas can enhance the speed of service, which is particularly important during high-pressure events.
Equipping kitchens with modern appliances that offer both speed and quality will further improve service levels. Stadiums with diverse hospitality offerings, such as restaurants, private suites and casual food stands, may also benefit from centralised kitchen hubs that serve multiple outlets. This arrangement reduces redundancy, saves space and helps manage the flow of staff.
BAR SUPPORT
Bars are focal points in many hospitality areas, and a well-thought-out layout can help reduce crowding and enhance the guest experience. Dividing the bar into multiple service points or self-dispense stations will enable a smooth service even during peak times. Additionally, by strategically placing bars throughout the stadium, you can avoid congestion and maintain the overall atmosphere of the space.
Modern stadium bars can be designed to offer more than just drinks. Incorporating cocktail stations, beer taps or local craft brews can help differentiate your venue from others, giving it a unique selling point while catering to a variety of guest preferences.
SUFFICIENT SPACE PLANNING
Space is a premium in stadiums, and making the most of it can improve both guest experience and operational efficiency. Hospitality spaces must offer enough room for guests to move freely while also allowing staff to work without interruption. Pathways should be clearly defined, and crowd flow must be carefully managed to prevent bottlenecks.
Each space should be designed with its specific purpose in mind. Dining areas need space for seated service, while bars require ample room for people to gather. If a stadium features private suites or lounges, plan for both communal spaces and areas where guests can enjoy privacy.
