The flexible workplace food solutions company is launching a carbon labelling trial on its platform. The trial will calculate the carbon emissions of main menu dishes to raise the awareness of the carbon impact of food and help drive sustainable food choices for corporate customers and restaurant partners.
Just Eat for Business has worked with and funded the trial for 12 independent restaurant partners, including Urban Greens, Atcha, Choppaluna and Hala Wala.
The three-month trial will build on Just Eat’s previous carbon labelling trial and will be in partnership with My Emissions, a leading provider of food carbon calculations and labelling. My Emissions calculations will be used to display a carbon label, informing customers and businesses on food related carbon emissions that will support them in making more climate conscious food choices.
Participating restaurants will display a carbon label rated from A (Very Low carbon impact) to E (Very High carbon impact) by incorporating a traffic light colour system on their Just Eat for Business page. The ratings take into account the farming, production, transport and packaging of the dishes. For example, based on the products assessed during the carbon labelling trials, a typical beef burger (E-rated) produces four times more emissions than a typical chicken burger (C-rated). The insights can help customers to make more informed choices about what they order and restaurants to make informed decisions about the ingredients they use.
Just Eat for Business’ recent carbon impact survey shows the importance of strong sustainable values within businesses, with 91 per cent of respondents saying that their business’ values play an important part in their employee wellbeing. Nearly half of respondents also said that they consider the environmental impact of the food they’re ordering into the office.
Matt Ephgrave, Managing Director at Just Eat for Business said: “Exploring ways to minimise our environmental impact remains an important topic for us, and we believe extending this to also support our independent restaurant partners on their sustainability journey is key. Through this carbon labelling trial, we aim to help our restaurant partners better understand the carbon impact that their food options have whilst also empowering workers to make more climate conscious food decisions.
“We’re excited to be part of the journey to making the food delivery industry more environmentally friendly and are looking forward to seeing more and more businesses adopt the same approach.”