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Magenta Associates, an integrated communications consultancy specialising in the built environment, has been crowned a GOLD winner for ‘Best Use of Media Relations’ at the 2022 Chartered Institute of Public Relations (CIPR) PRide Awards. To cap it off, Magenta was also awarded SILVER for the ‘Best Integrated Campaign’.
Over the past year, Magenta has ensured that its client, Freespace, a workplace technology company, has become a trusted expert in workplace and office occupancy data. Magenta secured a consistent flow of high-profile tier one media coverage that aligned with Freespace’s marketing objectives.
January 2022’s coverage alone amounted to a readership of more than 1.7 billion. Freespace’s analytics revealed that during that month, direct traffic increased by 25.70%, its brand search increased by 10.62%, and Freespace Index downloads increased by 66.67%.
Coverage throughout the year included a front-page piece in the Financial Times, regular placements in The Times, daily mentions in the Evening Standard throughout January 2022, and a consistent number of articles in international professional services outlet Bloomberg.
In addition, Freespace CEO Raj Krishnamurthy was interviewed live on Sky News’s Ian King Show. This fulfilled Freespace’s key objective of appearing on mainstream broadcast media. Krishnamurthy discussed how the Omicron Covid variant was impacting office occupancy in the UK and London and featured a Freespace branded graph on screen.
Magenta was also successful in the ‘Best Integrated Campaign’ category for our work with Business Moves Group (BMG). By using search engine optimisation (SEO) strategies, we were able to improve its position in search results. Since starting the project in 2021, 54% of all conversions (actions such as making an email or phone call) occurring on BMG’s website can be attributed to organic traffic sources.
By tracking organic traffic and website conversions, we can estimate that organic search is directly attributable to six inbound calls or emails each month. This tallies with what Magenta have heard when we speaking to the client, who said BMG’s sales team had been receiving a noticeable increase in enquiries from companies that they had not engaged with before.
Jo Sutherland, Magenta Associates MD, said: “We’d like to thank the CIPR for recognising our work in these two categories. These awards are a testament to our team’s commitment, creativity, and skills and a reflection on how we’ve evolved from a PR agency to a full-service integrated communications consultancy. We live and breathe the built environment, but we are now going deeper when it comes to adding value to our clients.”
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