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Mitie has unveiled a new corporate narrative focused on the future of high performing places, centred on a core purpose of “Better Places; Thriving Communities”.
As a leading integrated facilities management (IFM) company in the UK – providing security, engineering, decarbonisation and hygiene services – and one of the UK’s largest employers, Mitie employs 72,000 colleagues working across the public and private sectors, in offices, shopping centres, hospitals, schools, banks, supermarkets, government buildings and critical national infrastructure (amongst others). Seven million Britons pass through the buildings that Mitie takes care of every day.
Mitie says that this new positioning builds on its strategic commitment to the ‘Facilities Transformation’ of the built environment. Mitie aims to create better places and thriving communities through technology, sustainability and support for local communities, and has pledged to uplift one million lives through social mobility, inclusion, wellbeing and skills training.
The new positioning is complemented by a bold new visual identity, which “reflects the threads and the fabric that connect people to the places they depend on”.
Maria Winn, Chief Marketing Officer, Mitie said: “Our last major revision of our positioning, purpose and visual identity – under the banner of ‘The Exceptional Every Day’ – was back in 2018. Since then, Mitie’s focus has shifted from Facilities Management to Facilities Transformation. We’re proud that the places we take care of really help the communities we serve, and this is reflected in the new narrative and design.”
Phil Bentley, CEO Mitie said: “Better places; thriving communities” reflects Mitie’s evolution into the business we are today, and the business we plan to be tomorrow. As the built environment continues to evolve, we are at the forefront of that change. We create places where people live and work. With our technology, innovation and passion for excellence, we are creating zero carbon, technology-enabled places that are safe, connected, comfortable, responsive and resilient. Mitie is the future of high-performing places.”
Workplace management solutions provider, Matrix Booking, has published a new free guide on how to create workspaces that meet the demands of the current and future workforce.
For those businesses looking to encourage more employees into the office, or wanting to improve their experience overall, ‘How facilities and workplace managers can shape the office of the future’ provides insights and the tools you need to ensure your environment meets the changing nature of employee preferences, employer requests, and evolving styles of work.
To download the guide click here.
