No more white walls!

Interior Art Co transform offices in West London from bland to ‘on-brand’

Wales based art consultancy Interior Art Co were approached by Deluxe in London to help transform their stark white-washed offices in West London to an engaging, informative and fun environment for their staff.

Work began in September 2017 with site visits and client briefings before the staff had even moved into the building to ensure stage 1 of the transformation was completed in the first few months of occupancy. This included an extra large super-graphic for their double height atrium (designed to disguise some functional pillars), logos and branding for their Canopy restaurant and Buzz Bar café, photographic meeting room decoration, a 3D infographic amongst other smaller wayfinding graphics.

Over the past 24 months work has continued as new areas of the office have been developed which will culminate with a redesign of their main boardroom space. This stage included a themed corridor design painted by hand using their new brand colours, further overhead wayfinding, bold wall vinyl art and a film-inspired notice board.

To ensure maximum impact on the Monday mornings when staff would arrive back into work all installation work took place over the weekends where possible. The feedback from staff and my client directly was always incredible… for example:

“Amy, just a note to say a BIG THANK YOU for the wonderful work you did this weekend at Deluxe House. Everyone, without fail, absolutely loved the tree; our CEO will be here tomorrow and all management are eager for him to see what was put up.” Carla Trancoso-O’Reilly Head of Marketing & Communications.

For more information visit http://interiorartcompany.com/ or call +44 2920 219696.

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