FMJ Facilities Management magazine providing industry-specific intelligence to FM and property professionals
Will Ellis has been appointed to the role of Chief Revenue Officer (CRO) at SFG20, the industry standard for building maintenance.
With an impressive track record of driving significant commercial growth, Ellis brings a wealth of experience and expertise that SFG20 says will play a crucial role in achieving its ambitious growth plans.
Ellis joins SFG20 after spending the last 2.5 years as CRO at Lenvi, a subsidiary of Equiniti Group, a SaaS provider that specialise in financial risk management solutions. During his time at Lenvi, Ellis led transformative strategies that resulted in a notable boost in revenue and significantly improved customer engagement.
A proven leader in sales rigour, channel partnerships, indirect selling and enterprise deals, Ellis has demonstrated a unique ability to spearhead successful initiatives that align perfectly with SFG20’s business objectives. His experience also extends to entering new domestic and international markets, which will further enhance the company’s potential to grow its reach and impact.
Speaking about his new appointment, Ellis said: “I’m thrilled to be joining SFG20 at a pivotal moment in its growth journey. SFG20 has built a strong reputation as a trusted leader in the building maintenance sector. With innovation at the heart of SFG20, with recent releases like Facilities-iQ and harnessing the power of AI to help users mobilise SFG20 more quickly, we are offering real value to our customers in the sector. I’m looking forward to delivering these solutions and supporting our clients’ success.”
Kirsty Cogan, Managing Director of SFG20, commented: “We are very excited to welcome Will Ellis to our leadership team. He shares our unwavering commitment to making buildings better and supporting our industry in achieving that mission. With a proven track record of transformative strategies and building high-performance sales teams, Will is sure to be an invaluable asset to the SFG20 team. His experience of successfully opening up new markets will play a pivotal role in accelerating our growth in the months and years ahead, helping us to expand our presence in the market.”
