Tork Focus4 Sustainability helps customers meet their goals

Customers need clear and comprehensible sustainability data to inform their decision-making when choosing suppliers.

New from Essity is Tork Focus4 Sustainability – a programme that promotes transparency and helps customers meet their goals with accessible and reliable sustainability information.

Tork Focus4 Sustainability provides a comprehensive summary of the key sustainability benefits of selected Tork systems.

“As sustainability legislation evolves and expectations increase, businesses need a clear view of sustainability product claims and benefits to understand their impact on people and the planet,” said Essity’s Business Development Manager Lydia Brant.

“By sharing the sustainability benefits that matter to customers in a consistent way, Tork aims to educate and empower customers to make informed decisions for their businesses and support their own sustainability goals.”

Tork approaches sustainability through a circular lens and has structured its sustainability focus on four areas: materials and packaging, use and waste, carbon, and hygiene for all. The Tork Focus4 areas are based on a lifecycle approach, key sustainability needs of customers and the European Green Deal priorities.

“Reducing environmental footprint and improving sustainability is a business imperative,” said Lydia. “However, decoding sustainability claims can be challenging. At Essity, we are continually evolving how we deliver even more transparent, easy-to-understand information to our Tork customers so they can compare our products and select those that fit their sustainability ambitions and what matters to their business.”

Tork is part of Essity, ranked as one of the world’s 100 most sustainable companies in the Corporate Knights Global listing. Tork Focus4 Sustainability materials include resources that:

• Offer an overview of comparable sustainability benefits for each of the Tork brand’s focus areas: materials and packaging, use and waste, carbon, and hygiene for all
• Share a Tork European average for carbon-in-use for napkins, toilet paper and hand towels
• Feature a product information tool that makes tender completion easier
• Improve sustainability knowledge with free access to interactive training modules

According to the inaugural 2024 Tork Insight Survey, 67 per cent of public washroom users would like facility managers to be more considerate about sustainability and the environment when it comes to washroom solutions or management. Providing accessible and reliable sustainability data helps businesses make educated product decisions.

Focus4 is part of the Tork brand’s holistic effort to help businesses benefit from sustainable hygiene across their facilities. This includes initiatives such as the world’s first recycling service for paper hand towels, Tork PaperCircle®, which helps businesses to reduce waste.

Tork products are designed with sustainability at the forefront. Many products feature lower levels of packaging or eliminate cardboard cores for reduced waste and material use, while some products are compressed to save transport space and reduce carbon emissions. And Tork systems offer innovative one-at-a-time dispensing to reduce the consumption of paper products.

Additionally, Tork offers a range of carbon-neutral certified dispensers produced with certified renewable electricity and compensated with climate projects by ClimatePartner. Many Tork solutions are also EU Ecolabel certified – acknowledging reduced environmental impact across the product life cycle – and FSC® labelled, noting they are made from responsibly sourced fibre.

Essity received two accolades for its sustainable ethos this autumn. The company was named winner of this year’s British Institute of Cleaning Science (BICSc) Environmental ESJ award and also received the Circular and Recycling Award – Product Recycling in the National Sustainability Awards in conjunction with waste partner Recorra.

To learn more about Focus4 Sustainability and how Tork sustainable hygiene solutions can improve your facilities, please visit: www.tork.co.uk/sustainability or email torkcs.uk@essity.com.

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