FMJ.CO.UK CHISWICK PARK CASE STUDY
SEPTEMBER 2020 25
integrated with over 52 product partners
to be able to o er a full suite of amenities
services to maximise adoption and optimise
tenant engagement. The partnership will
enable Chiswick Park to create a digital
community experience and o er a wider
range of services, on top of events, clubs,
and workshops all through the app platform.
Says Ikenna Nweke UK & Ireland Head of
Sales at O ice App: “As the world’s most
advanced integrated tenant experience
platform, we relished the opportunity to
partner with Chiswick Park Enjoy-Work.
Their core values and passion for customer
service echo that of our own and this
partnership means that the 10,000 guests
at Chiswick Park will reap those benefits for
some time to come.”
Launching in September 2020, the app
platform will be the ultimate tool to make
our guests’ experience at Chiswick Park
the best one possible, through a series of
features designed to create an integrated
digital community and integrate with the
physical campus.
The community feature allows individual
guests to post a story to engage with the
campus community wherever they may
be. There is also the opportunity to book
and pay for onsite services directly from
the app platform, which alleviates the need
to exchange cash and gives our guests a
holistic overview of what additional services
we o er. These range from an onsite nail
salon and barber to a valet service and
physiotherapist.
QUALITY OF LIFE
In a recent survey, we found that 53 per cent
of guests will change the way they travel
to work due to the COVID-19 pandemic.
Therefore, we have improved our bike
facilities and added several new bike
storage units and service stations. We have
also expanded the range of bikes that we
o er on the campus. On the app, guests will
be able to hire a bike for a couple of days or
even five days to support their ‘new normal’
commute.
There are a host of events, workshops,
and clubs that the guests can RSVP via the
app, whether they are events taking place
onsite or online. Plus, there is an ‘on the
go’ library with key documents such as
our social distancing and hygiene policy,
Health & Safety protocols, and our events
programme, to ensure our guests have all
key information at their fingertips wherever
they are.
A key feature for our facilities managers
is the option for guests to report an issue
directly through the app. The message is
transmitted to the helpdesk so that our
engineers can resolve the issue in a timely
manner and then communicate that status
back to the guest through the app. There is
also an information feature where guests
can call our reception or security control
room directly, which will improve the
coordination and communication between
us as a management company and our
guests.
Exclusive deals are always popular with
guests and the app is not short of great
discount features. Our guests can use
‘coupons’ created by the onsite
retailers o ering price
discounts and special
promotions in their
stores.
As part of our
local community
support, we
have created the
ONECARD, which
gives guests the
opportunity to
retrieve exclusive
discounts from top
retail partners within
the local area. The digital
card is featured on the app
along with a list of all ONECARD
o ers.
Explains Matthew Myerson, Marketing
Manager Chiswick Park Enjoy-Work. “We see
the new Enjoy-Work app as an innovative
communication platform, which will guide
our guests throughout their journey on
our campus and enhance their sense of
belonging to our community. It will increase
awareness of our brand by creating regular
interaction with our guests while educating
them about what Chiswick Park Enjoy-Work
has to o er. The new app will support our
multi-channel marketing strategy and will
help us identify, in real-time, the needs of
our target audience.”
DIGITAL EXPERIENCE
We have also integrated a shop feature
whereby guests can purchase everyday
o ice essentials that they can then collect
from their reception, further supporting
their working lives.
We believe that employees are seeking out
digital solutions in the workplace so that
they have more engagement and ultimately
control over their working environments.
The app platform o ers us real-time
analytics which will help inform how we
should evolve our o ering to best suit the
needs of our guests.
We are constantly looking for ways to
improve the lives of our guests and we will
look to integrate the app platform into
di erent areas of the campus to achieve
this. From car parking to building access,
our plan is to integrate our hardware with
the app platform to create a seamless guest
experience.
The Enjoy-Work app will enhance
our marketing strategy by creating a
direct marketing channel. Through push
notifications, our guests will get direct
interaction with our campus and services,
and will receive timely reminders about the
full extent of our facilities.
Our community spirit is a big part of
the Enjoy-Work culture. The new app will
enhance this spirit by providing a virtual
community that encourages interaction
as part of the new way of working. It
will become the ‘go-to’ platform for
both our virtual and physical work
communities.
Overall, the platform will help
Chiswick Park Enjoy-Work to
continue to lead the way in guest
experience at the campus by
providing a constantly evolving
world-class digital experience.
Launching in September 2020, the
app platform will be the ultimate tool to
make our guests’ experience at Chiswick
Park the best one possible, through a
series of features designed to create an
integrated digital community and
integrate with the physical
campus.”