CASE STUDY WORKPLACE WEEK
historic façade, the building o ers a high
standard of environmental sustainability
with panoramic views of London.
Having relocated from Soho to Leicester
Square in 2017, Hearst chose to bring its
workforce under one roof to what is now
known as the ‘House of Hearst’. Appointing
Gensler as the chief design firm, Hearst
wanted to celebrate the legacy of
some of its oldest and most
popular brands, such as
Good Housekeeping
and Cosmopolitan.
This is
demonstrated
in the library,
previously
located in
a di erent
building, which
displays the
archive and
history of Hearst
brands in bound
volumes for sta to
read.
The move to Leicester Square saw
a shi in culture at Hearst, too. The FM
team appointed project working groups
called ‘change-makers’ to support a new
agile environment, developing areas with
a variety of seating while maintaining the
workflow of the departments by providing
26 DECEMBER/JANUARY 2020
‘zones’ for people to sit together. The agile
environment and design of the building
gives brands the ability to expand and
contract as the publishing company
evolves.
Hearst has managed to enfold its brands
into ‘one Hearst’, creating a community
culture in its shared spaces environment
instead of a series of teams based in
their own silos.
CURTAIN CALL
Next year marks
Workplace Week
London’s 10th
birthday. In
2018, the
event went
stateside
with the
introduction of
Workplace Week
New York, now an
annual event that
raises money for the “I
Have A Dream” Foundation,
with a third event already in motion
for summer 2020.
So what’s next for Workplace Week? Are
there plans to expand to other cities?
“Of course, world domination,” smiles
Mawson. “We are having ongoing
discussions with various interested parties
in America – Chicago, San Francisco, Seattle
– as well as other places in Europe. We will
work with anyone around the world who
wants to take on the idea, and we can o er
guidance and the framework to drive it
forward.
“But the principles remain the same:
the event has to open people’s eyes and
stimulate workplace innovation, but it also
has to give something back to the children.
So, if anyone’s interested in joining forces,
get in touch.”
For further information visit
www.workplaceweek.com But the principles remain
the same: the event has
to open people’s eyes and
stimulate workplace innovation,
but it also has to give
something back to the
children.”
/www.workplaceweek.com
