
 
        
         
		ADVICE & OPINION 
   FROM THE FRONT 
 AT YOUR SERVICE  
 ,n the fi rVt of our neZ VerieV Zhich celeErateV the contriEution made E\ )0V ZorNing  
 at the Vervice front, Ze hear from 0ichiel +ageman of %artlett 0itchell Zho runV  
 foodVervice, hoVpitalit\ and eventV for central London EaVed laZ fi rm +ogan LovellV  
 I always wanted to work in hospitality. Making  
 a di  erence to someone’s day — no matter  
 how big or small—is something that drives me.  
 I studied in The Hotel School in The Hague,  
 Netherlands, and frequently visited London as a  
 student, quickly falling in love with the variety of  
 culture and food that the city o  ers.  
 A er dreaming about a career here, I moved in  
 2013 where I got a job in contract catering. I never  
 imagined enjoying this aspect of the hospitality  
 industry, but building relationships with clients and  
 customers while motivating a large team is really  
 fulfilling my ambition.  
 I’m the General Manager based at Hogan Lovells, an  
 international law firm in Central London for Bartlett  
 Mitchell, where I’m responsible for all foodservice,  
 hospitality and event operations (restaurant, co ee  
 bar, hospitality meeting & events across various  
 floors & buildings). 
 A vital component to running a successful  
 operation is having a team that works well together  
 and “bring their whole self to work”, regardless of  
 their role. We all need each other to deliver the best  
 service possible, so in my eyes, a kitchen porter is  
 as valuable as a manager. By having this ethos and  
 using one of our company values; open and honest,  
 I’ve created a team that will not only go the extra mile  
 for clients but also for each other.   
 An extremely talented group of chefs make up  
 my team, with a mix of Michelin star and extensive  
 contract catering experience. The creativity and drive  
 to be on top of food trends means that we constantly  
 strive for innovation and aim to deliver fresh, trendy,  
 tasty food that customers love. Vegetarian and  
 vegan options, in particular, have become more  
 popular in recent years. Through delicious food and  
 10    FEBRUARY 2021 
 great service, we have built a sustainable long-term  
 relationship with my client and our customers.  
 COPING WITH COVID 
 Since the first lockdown, I have focused on keeping  
 in touch with my team via weekly meetings and calls.  
 Even during periods with no news, we continue to  
 interact through virtual game nights — something  
 that will ensure a smooth transition when we return  
 to a new normal.   
 One of our biggest challenges was to keep in touch  
 with clients while out of o ice. To keep engagement  
 up, we launched a ‘make at home’ newsletter  
 with my team, which is now sent company-wide.  
 With excellent chefs in the team, it was easy to put  
 great recipes together. We have now sent over 40  
 newsletters with a variety of recipes including main  
 courses, healthy snacks, and desserts. We also  
 include tips for using up le over ingredients and  
 have launched cooking competitions to win prizes.  
 While most of London remained empty, I was lucky  
 enough to return to the o ice with a small team in  
 July. We launched a click & collect service from our  
 restaurant and co ee bar via an app service, as well  
 as a bento box lunch menu in hospitality. With half of  
 the team on-site and the other half at home, it was  
 a challenge, but we continued the weekly meetings  
 and phone calls to ensure nobody slipped under the  
 radar.  
 Unfortunately, across BM’s London sites, we’ve  
 seen less than one-fi h of the population make  
 a return back to client o ice sites a er the first  
 lockdown. Our client agreed the use of part of the  
 on-site kitchen as a hub for some Bartlett Mitchell  
 activity. We could o er food to some sites that  
 were not yet operational and managed to launch  
 new concepts including virtual client events and  
 cooking classes. This has put us in a strong position  
 to maintain client relationships and develop our  
 business during a very di icult time. 
 MAKING A DIFFERENCE 
 Before the second lockdown was announced, news  
 that millions of Londoners were going hungry  
 opened up a conversation with my client, which is  
 committed to responsible business. Looking at the  
 facilities and resources we had available, we saw  
 how we could potentially make a di erence and  
 support Londoners in need. We began researching  
 food charities to see if we could support from our  
 kitchen, or by signing up as volunteers. The response  
 was fantastic, and we are delighted to be supporting  
 two charities going forward. One of them, Food for  
 All, is located just around the corner from our o ice,  
 and is an entirely volunteer-run food relief charity  
 that provides up to 5,000 vegan meals per day to  
 community groups and local authorities. The other,  
 The Felix Project, is a food distribution charity in  
 London that tackles food waste and hunger. In the  
 last year, they have distributed over 14 million meals  
 to more than 450 charities across London.  
 When the second lockdown was announced at  
 the beginning of November, we had everything in  
 place to launch the charity support. So far, we have  
 cooked and donated over 15,000 portions of soup to  
 The Felix Project, with support from Hogan Lovells  
 volunteers and have volunteered over 2,600 hours  
 at both charities with a team of 28 catering sta . By  
 cooking soup on-site and supporting both charities,  
 we are now contributing to a full circle, from soup  
 production to the delivery at schools and community  
 centres. 
 Until everyone returns to the o ice, we will  
 continue our charity support. Besides the feel-good  
 factor it provides, it has provided the whole team  
 with a sense of purpose in a time where so many  
 people are su ering. It is fantastic that our client  
 enables us to support charities like these, and I can’t  
 praise my team enough for all the incredible work  
 they are doing to tackle hunger in London.  
 Looking back at the last 10 months, it’s been a  
 rollercoaster. But being uncertain about the future  
 has only made us stronger and able to better adapt  
 to change. The building occupancy may never be  
 quite the same again, but I am confident that with  
 delicious food and inspirational service, our great  
 team will bring the wow factor back into the o ice.