FMJ.CO.UK FLUTTER ENTERTAINMENT CASE STUDY
MAY 2022 27
interior of the new HQ and how its occupants
would use the space, the very fabric of the
1960s red-brick, corridor-led and U-shaped
building required an overhaul.
Bundy said: “The original building was rife
with limitations. Most of its usable spaces
were centred around narrow corridors and
the shape of the building meant it promoted
separation, rather than unity. Our vision was
to add square footage to the building so that
we could create deeper floorplates which, in
turn, would o er more usable space and the
ability to unify di erent departments and
areas with ease.”
Claremont’s plan was to add a new glazed
atrium to the front of the building – which
has resulted in the building being 72
per cent glazed. The addition of this
architectural feature has e ectively
filled in the building’s U-shaped
footprint, transformed its façade
and added 33,987 square feet to
the building. This space serves a
variety of very important purposes. It
o ered space to create the on-brand
welcome Flutter wanted – with a
ground floor football pitch, complete
with football tunnel and pitch-side
bleacher style seating. It also created space
to address connectivity and movement
throughout the building – which was
achieved with the addition of four customdesigned,
zig-zag industrial style staircases to
connect the seven floors together.
Bundy said: “The atrium has vastly
improved the building’s connectivity and
sense of cohesion. It gave us the space to
add these impressive walkways – while
they certainly deliver a visual wow, they are
crucial to creating frictionless movement
between the floors. And, thanks to the
widespread use of glass, the atrium
also o ers visual links to all floors.
By adding just this space – it’s
unlocked the value of the
building as a whole.”
Built to exacting
environmental standards,
the newly renovated
building also includes a
range of accessibility and
sustainable features which
aim to make the work environment healthier
for colleagues, while also reducing the
carbon impact of the building. Some of its
most unique features and facilities include
intuitive A-rated air conditioning and a
cascading watering heating system, solargain
thanks to the widespread use of glass
and a live green roof which includes three
hives supporting thousands of bees. The
honey produced is even available at
some of Flutter’s on-site dining areas.
Bundy added: “Flutter could have
walked away from this building in favour
of something easier and that didn’t need so
much work to the building’s envelope. But
they chose to be brave and progressive. The
end result shows what a bold vision and a
fresh approach to space can do for a business
and also, how it is the occupier that really
brings a space to life.”
FLOOR PLANS
Each of Flutter’s seven floors has a clear
purpose. The first floor is a team space with
formal meeting and quiet rooms. The second
floor is for more technical work with studio
spaces and a mock-up shop to replicate
Flutter’s di erent retail environments,
while the third and fourth floors are home
to collaboration settings and individual
touchdown spaces. The fi h floor houses
a hugely modernised café complete with a
relaxation and gaming area, while the sixth
floor, which boasts striking views of Dublin’s
Wicklow Mountains, is a collaboration zone
for meetings, company gatherings and social
activities alike.
Pádraig Ó Ríordáin, Chief Legal O icer &
Group Commercial Director of Flutter and
the Executive Lead for the Dublin o ice said:
“This building encapsulates our vision for the
future of work. The o ice will always be the
hub for a business like ours because that is
where you get people together – when you
do that, you unlock more innovation and
connection, which means better teamwork.
That said, we are in a totally new world
now and while we expect hybrid working to
remain a central feature, exactly what that
means in the long term is still to be seen. The
main focus is to make sure that what we o er
This building encapsulates our
vision for the future of work. The
o ce will always be the hub for a
business like ours because that is where
you get people together – when you do
that, you unlock more innovation and
connection, which means better
teamwork.”