CASE STUDY FLUTTER ENTERTAINMENT
works for everybody.”
One of the fundamental ways that Flutter’s
new o ice accommodates more varied needs
and working styles is by dispensing with
owned desks. Instead there are spaces and
resources that prioritise shared experiences,
collaboration and inclusivity. One of the
distinct upsides of activity-based working,
where individuals choose the space for the
task, is that it can also help to build capacity
and flexibility into a space. Bundy added:
“One of the biggest legacies of the pandemic
is the way it’s changed how we all work
and consequently what we expect of the
workplace. Employers need their workspaces
to o er what home and remote working
simply cannot.”
FLEXIBLE FLOURISH
Flutter’s new home o ers no shortage of
28 MAY 2022
choice. Huddle spaces, kitchen-table settings,
studios and tech zones – all help to create
neighbourhoods. Desking is included, but
makes up just 29 per cent of the space
compared with the 75 per cent it would have
been previously. Areas for socialising and
relaxation are plentiful too with an on-site
café, a restaurant and gaming areas – which
help to show that Flutter prioritises wellbeing
and the power of a workforce rich in social
connection.
Flutter’s Pádraig Ó Ríordáin wanted the
workplace to allow people to flourish in
their own way. He said: “Our people are
our top priority, and we really feel this is an
environment which people can come in and
be themselves. It’s part of unlocking their
talent but also putting them at ease. We’ve
created an environment that really promotes
wellbeing and interaction, so that people
know their colleagues well and form strong
bonds with them. Fundamentally, we want
people to love coming to work – that’s what
keeps people happy and productive, and
attracts other people like them to join us.”
The building is also home to an on-site
Market x Flutter convenience store – Ireland’s
first fully frictionless shop. It features more
than 90 cameras and AI technology so that
colleagues can literally ‘grab and go’. The
shop is also open to anyone working in the
Clonskeagh-based o ice park, which helps
to make Flutter an important part of the local
community.
For a business like Flutter, which maintains
a keen eye on acquisition and innovation, it’s
not surprising that the headquarters will also
act as a centre of excellence for technology
to help drive innovation across the Group.
Consequently, the o ice has capacity for
future growth built in.
Mark Mercer, Director of CRE & Workspace
for Flutter summarised: “When we look at
our culture and the building, we wanted
the space to drive engagement and for it to
be based around three principles which are
collaboration, socialisation and learning.
When you walk around this building you can
see why we’ve done what we’ve done and
how it delivers on those values.”
The role of the o ice has been one of the
most hotly contested topics since the start
of the pandemic. This workplace shows
clearly, that for Flutter, the need for a shared
workplace is integral to their success. It is a
powerful and strategic tool for innovation,
wellbeing and talent retention. No longer
just a place for desk-based working, the
workplace is now a purveyor of powerful
employee experiences and a hub for
innovation, inclusion, culture and sociability.
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