FOCUS DRINKS
44 NOVEMBER 2019
Second, it’s about the emotive side. Are you buying
a machine to make people feel good about the
organisation or just to tick a box? And third, there
is flexibility – because if you have some kind
of machine, you will likely have some kind of
contract. Do you prefer fixed pricing and a set
term? Do you want something with virtually
no contract, or something involving capital
investment – there are a lot of di erent takes
on that, and it’s ultimately what works for the
company.”
He also warns against acquiring co ee
machine dispensers as a basic one-o purchase, as
the biggest headache for the FM will be maintaining
the machine. “The co ee experience doesn’t happen
in five minutes but over years,” he says. “And the
alignment of these two things can’t be achieved by
choosing the cheapest over the internet.
“We’re in the industry of client care, and more and
more FMs are embracing the fact that sta are internal
clients. Human beings are social animals, and co ee
and other drinks are a facilitator of that human piece,
so even if the way we interact at work has changed we
still at heart want a ‘co ee moment’.”
REFERENCE NOTES
1 ‘Do small di erences in hydration status a ect
mood and mental performance?’ D Benton D and
HA Young, Nutrition Reviews 73 (2015)
2 European Food Safety Authority. Dietary
Reference Values for Nutrients Summary Report.
Vol 14 (2017)
3 www.wellcertified.com/certification/v1/
4 One Poll sample of 2,000 workers,
24 October 2018
5 www.areaworks.com/co ee-and-casualseating
beat-wacky-workplace-novelties/
6 Jacobs Douwe Egberts research, 2017
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